Remember your high school speech class? Your teacher told you that eye contact is extremely critical to making a good speech. The more you look down, or over your audience's heads, or to the side of the room instead of eyeballing them, the less effective your speech, presentation, or monologue is.

You know this is true. How often have you listened closely to a teacher who lectures to the class without ever looking up? How powerful is the preacher who reads his sermon and never connects eye to eye, with you or anyone else?

One important key to effective video marketing is to establish good eye contact immediately and maintain it throughout your video shoot.